Marketing Events

“What the show has done on a broad level is really spoken to young people who are out in the middle of nowhere to help them identify what they’re feeling and who their tribe is and how to live a life outside of what they were told they’re supposed to do, how to successfully live your life without buckling under the pressure of society.”

– RuPaul commenting on the success of RuPaul’s Drag Race to NPR


At the 2nd annual DragCon, a wide range of low and high-profile Drag Queens sat down for Reddit to share with RuPaul’s Drag Race online audiences why they find a home in the Drag community.

Personal Role: Marketing Lead and Event Production 

reddit3

  • Owned end-to-end management from initial vetting of contractual terms/agreements through execution of deliverables

  • Led creative, design, product and community teams around custom video and event programming, collateral, and production

  • Deploy a creative brief framework and process for internal stakeholders and informative for designers, copywriters and videographers

  • Built & managed plan for program logistics, defined milestones, set expectations and ensured deadlines were met

  • Manage outside vendor relationships, contracts and deliverables

  • Tested and established cross-functional project workflows via online collaboration tools, RACI models, regular Sprint meetings

  • Shared meeting notes, facilitated process feedback, documented progress, and reported (all-hands) high-level data-driven analysis of impact (ROI)

Team Credits:

Associate Creative Director | Stephen Greenwood

Executive Producer | Jordan Oplinger

Digital Producer | Taylor Humphries