Marketing Events

A wide range of high profile actors sat down for Reddit, the 8th most-trafficked site in the U.S., to share with audiences their Super Bowl 2016 predictions at New Era’s Style private event in San Francisco, CA.  More video footage here.

Personal Role: Marketing Lead and Event Production

  • Owned end-to-end management from initial vetting of contractual terms/agreements through execution of deliverables

  • Led creative, design, product and community teams around custom video and event programming, collateral, and extensive AMA production

  • Deploy a creative brief framework and process for internal stakeholders and informative for designers, copywriters and videographers

  • Built & managed plan for program logistics, defined milestones, set expectations and ensured deadlines were met

  • Manage outside vendor relationships, contracts and deliverables

  • Tested and established cross-functional project workflows via online collaboration tools, RACI models, regular Sprint meetings

  • Shared meeting notes, facilitated process feedback, documented progress, and reported (all-hands) high-level data-driven analysis of impact (ROI)

Team Credits:

Associate Creative Director | Stephen Greenwood

Executive Producer | Jordan Oplinger

Digital Producer | Taylor Humphries